The Iberia Oro (Gold) Status upgrade – WIM. My customer experience.

So, what does it mean being upgraded from Plata (Silver) to Oro (Gold) Status with Iberia? Not too much really. It was more exciting for the colors to change from silver to gold on my phone app then anything else. I had the barometer forever showing that I was thisclose to upping my status. However, the one big difference I noticed was when I had to contact Customer Service…

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With Iberia Plus Plata (Silver) the best part is that you can check in at the business class counter (whether you’re traveling business or not), priority boarding (key if you don’t want a small suitcase to get involuntarily checked-in when there’s no overhead space left), ¡ and you can check in an extra bag for free, depending upon the flights. With the upgrade to Oro (which is not easy to get there as you need to have either a ton of flights or a number of business-class flights earning points), the only additional real tangible benefit is that you can use the VIP lounges at the airports.

The big difference was with the Customer Service when I called the Customer care line. Normally I tried to avoid as much as possible calling any Customer Service number here in Spain. Usually they don’t care and aren’t very friendly (not to generalize of course, but this has sadly been my experience). The best is being hung up on, which has happened to me several times, and Iberia is not out of the blame game here as they have hung up on me in the past. The reason I called was to look into booking a ticket with points (avios) and with kids – impossible to do this online. Granted I had done this in the past, but I remembered it was a painful process, speaking to different people, receiving different information, etc.

So I called the Iberia Plus Oro dedicated Customer Service number (different than the standard one). The woman who helped me out was very nice and efficient throughout the process. Of course the call didn’t come without complications – just as the tickets were being issued there was a technical problem, and it wasn’t possible for her to finalize the transaction. She said not to worry, she would complete this as soon as the system was back up, and then I would receive the emails. Granted to say I was more than skeptic. To reassure me she said she would call me once everything was finalized so that I would know it was all set. Right!

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Much to my disbelief, about a half hour later (after I received the confirmation emails) I got a call from the Iberia lady just to let me know that everything had gone through and was all set, saying she wanted to call just because she had agreed to do so. And to think in the past I had been hung up on by the normal Iberia Customer service people.

Even just this past summer when Iberia broke my baby stroller on a flight home from Boston, I was cursing them after their lack of help on the phone to deal with this (that’s another story in itself).

My learnings: 1. Iberia Plus Oro is great for the Customer Service and fringe benefits, although overall not significantly different than the Silver level 2. It makes me wonder how there can be such a difference between “normal” Customer service and that for elite customers. It seems to me like Iberia should be striving to improve their overall experience, not just for one level.

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