How interesting that only a couple weeks after I visited Riyadh they have just made a public announcement of a huge change in the way the country will receive, perceive and welcome foreign female visitors. Now women will be able to enter with conservative clothing but not the formal abaya and hijab like I donned during my visit.
I remember speaking with an executive from the General Entertainment Authority, a fairly new organization dedicated to opening KSA up to international tourism and also promoting national leisure activities, modernization, etc. a few months ago while he was at IESE for a leadership program. He was telling me all about the changes going on in the kingdom and how there is now this big push for international tourism, all in line with the 2030 Strategy. He mentioned things like tourist visas upon arrivals and the idea of KSA as a top international tourist destination. I wasn’t sure to what point this was really going to happen, but it definitely seems now that things are moving in that direction…
I have to say I’m happy that I had the opportunity to visit Riyadh when I did, in this “older” state, as it will be interesting to observe the changes and difference over time as I go back for future trips.
(you can read about my past experience in Riyadh here: My experience as a female traveling to Saudi Arabia for work)