Survey says: Customer Experience a top strategic priority for companies in 2015. Would the results be the same in Spain?

A new research study conducted by Econsultancy and Adobe has found that the customer experience is among the main strategic priorities for companies in 2015. Of the business owners and marketing professionals taking part in this study, 54% were from the US, 23% from the UK and only 21% from the rest of Europe. A couple interesting points:

  • Within small/medium businesses 90% believe that customer experience is what defines their brand.
  • 44% see customer experience as a medium-long term strategy for differentiation vs. the competition.
  • Giving customers a personalized, relevant and easy experience is key according to 33% of respondents.

I completely agree. And I also wonder… would these results have been the same had the study been conducted solely in Spain? For example, the term CEO (Chief Executive Officer) is understood without a doubt here, but what about the other CEO (Chief Experience Officer)? What do you think?

Research information:

https://econsultancy.com/reports/quarterly-digital-intelligence-briefing-2015-digital-trends/ http://www.puromarketing.com/13/23932/experiencia-cliente-posiciona-entre-principales-prioridades-estrategicas-empresas.html

Advertisements

3 thoughts on “Survey says: Customer Experience a top strategic priority for companies in 2015. Would the results be the same in Spain?

  1. Michelle Post author

    Right. The concept of ROI from Customer Experience is still not, in my opinion, really understood. I’m convinced that like everything else that is imported, that it will be understood and used as a competitive advantage in the future. But when it will actually get to that point is a good question.

    Like

    Reply

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s